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SEO Basics

Search engine optimization (SEO) is the one thing all site owners want to master because it means more online visibility. And with more online visibility, there’s more traffic. And with more traffic…well…you get the idea. In basic terms, SEO in SoCal is the most cost-effective way to reach higher rankings and take your site where it needs to go. Unfortunately, it’s not something that comes easy.

How SEO Works

Assuming this is the first time you’re dealing with SEO, it’s important to understand how it works. Once you have a better understanding, it will help to keep you motivated during all the grunt work that lay ahead. We’ve all started somewhere even these guys:

As the name suggests, your focus should be on search engines. More than 80% of users rely on search engines to bring them the sites they need. In turn, search engines send out crawlers to scan the relevant sites using your search term and index them according to several factors.

Obviously, the higher a site ranks the more traffic it will receive. In fact, it’s estimated that first page sites get 70% of traffic, while the SERPs that follow have to share 30%.

What Do Crawlers Look For?

This is the tricky part because you need to know what search engine crawlers are looking for. The only problem is, they require several things that need to be maintained on a regular basis.

For example, content based on a strong keyword is a very good start. But you want the content to be engaging as well, and written with quality. The more engaging the content, the longer users will stay on the site.

Crawlers will also look at things such as page loading speed and website responsiveness. Websites that cater to all devices receive an automatic advantage above the rest, seeing as more than half of online users are doing it via a mobile device.

Crawlers will also look at the type of content you have, in addition to ads and too many things like popups. Seeing as search engines want to clean up the internet and demote spam sites, you want to keep the ad space to a minimum.

How Long Does SEO Take?

If you hire a Riverside SEO Expert, then you can expect the project to last a few months. Unfortunately, if you want to see experience the long-term benefits of Riverside SEO, you need to put in the time.

This means that you should avoid people promising instant rankings within a manner of days. It’s an unrealistic expectation to have from any SEO riverside professional because it simply doesn’t work that way.

Every day thousands of new sites get started on the web, each implementing their own California SEO strategy and competing for first place. If you think it’s going to be easy, think again. It requires dedication, knowledge, and skill to get high rankings, and still, there are no guarantees.

Everything depends on search engines and what they choose to allow. And if the professional you choose can’t play by search engine rules, your site will end up at the bottom of the pile.

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